In today's fast-paced and oversaturated social media landscape, B2B fintech executives looking to establish themselves as thought leaders know they need to be on LinkedIn. That said, there's much more to being "follow-worthy" and garnering the right attention than liking a post here and there.
Whether you're a CEO or CMO, it is imperative that your online persona positions both your personal brand and your organization's brand in the best possible light. What that looks like may seem ambiguous, but there are several concrete steps you can take to building a strong presence on LinkedIn.
Request your copy of Forefront's "Best Practices For Managing Your LinkedIn" guide to discover how to make your mark.